LinkedIn: Let’s Get Personal

11 08 2014

make all connections meme

Every week, I receive (and send) connection requests through LinkedIn. What continues to surprise me is the fact that the large majority of those who wish to connect fail to personalize the message. Now, let me explain first that I’m not too caught up with this since there are so many new smartphone and tablet apps that simply don’t let the user provide any personalization, thus the “I’d like to add you to my professional network on LinkedIn” standard messaging.

If you could hit the “easy” button and fire away simple connection requests without personalization, would you do it? Some say yes, but what are your results? Why are you really connecting?

Here’s the better question: What if you took 20 seconds to craft a quick note to provide the person you’re reaching out to with a frame of reference?

Put yourself in the shoes of the person receiving the connection request. For all intents and purposes, let’s just say they’re a recruiter for the most awesome company in the world and you want to work for them. You meet the recruiter at an event, perhaps a career fair. You exchange information and later go to LinkedIn to do a little research.

That little blue “connect” button is calling your name. Heck, LinkedIn even does most of the work for you. Instead of sending the boilerplate “I’d like to connect” blah-blah, you choose to stand out. Your connection request goes something like this:

Hi Kirk,

It was nice to meet you at the career fair today in San Francisco. Cool that you’re also a Cal grad! I’ve already applied online as directed to your awesome company. In the meantime, I’d like to connect with you here on LinkedIn. Let’s keep in touch!

Joe Smith

Now, if you were a recruiter and received tons of the basic boilerplate connection requests, wouldn’t this stand out to you?? It’s that simple.

What inspired me to write this post? These three great connection requests I received this week:

photo 1

 

photo 2

photo 3

Did I connect? You bet. Thanks for the added thought in your request!

Here are some other really great posts on LinkedIn:

Is Your LinkedIn Profile Awesome? by Career Sherpa

If You’re Not Linked In, You May Be Left Out

College Students: Are You Linked In? by Emily Bennington

Want to connect? You know what you have to do… 🙂 http://www.linkedin.com/in/kbaumann

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3 responses

21 08 2014
Want to Make Better LinkedIn Connections? Get Personal | The Savvy Intern by YouTern

[…] this post, YouTern thanks our friends at Campus to […]

17 12 2014
The Top Job Search Articles of 2014 | JobMob

[…] Kirk Baumann: LinkedIn: Let’s Get Personal […]

21 06 2016
Acing the 400hr Interview | Campus To Career

[…] company ABC + Syracuse University”) and see what pops up. Be sure to connect using a personalized request like this.  Once connected, set up a short meeting, share your goals, ask for help and where you can […]

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