How Social Accounts Can Impact Your Candidacy

1 02 2017


Did you share that super-fun, albeit slightly embarrassing story about your wild Friday night on Facebook? How about express a moderately insensitive political viewpoint on a short but pointed tweet? If you’re thinking about a prospective job, you might want to reconsider damaging posts, tags, or rants.

That’s because prospective employers don’t just sit back and let your resume speak for itself. They’re looking at all sorts of information, from references you provide to information you don’t even know you’ve given them—your social media accounts. What’s the risk, and what should you do about it? The information in this graphic helps you make a good assessment.

Additional resources:

How Your Social Accounts Can Impact Your Candidacy

Via AkkenCloud


10 Ways to Use Social Media to Land Your Dream Job

4 07 2014

Social Media ComicSocial media is one of the most life-changing developments of the 21st century. It has impacted almost every aspect of our lives, including the way we connect, socialize, entertain, seek knowledge, promote personal and corporate brands, and seek jobs. Gone are the days when our job search was limited to scouring “help wanted” ads in newspapers and other print media, visiting placement agencies and applying through job sites.

Today, companies have developed an ecosystem around social media, which is central to their corporate branding and marketing activities. Manpower requirements are also met through social networking, which is comparatively hassle-free and less time-consuming. For example, if a company is looking for an efficient marketing manager or vice president for its organizational growth, then it is more likely to contact people working at similar companies in its social network.

Hiring managers often review individual profiles on professional networks such as LinkedIn before actually initiating the process of organized headhunting. The time wasted in screening heaps of resumes is minimized to a great extent, and what they get are genuine leads for the open position.

To stand out from the competition and increase your chances of getting your dream job through social media, you should follow these ten steps:

1. Keep your personal and professional accounts separate
Don’t make the common mistake of having one social networking account for both your job-hunting and socializing with family and friends. Keep a separate public account to network with potential employers and keep your personal account private, shared only with the close friends. Prospective employers are likely to snoop into your Facebook profile, and if it is not maintained professionally, it can work against you.

2. Shout out loud if you are looking for job
If you’re looking for a job, you should inform your friends and followers through your status updates on Facebook and Twitter. So, in case a friend of yours gets the inside scoop of a new opening in his company, he can in turn inform you before it goes public. Similarly, you can also change your LinkedIn profile headline to signal that you’re looking for a change. It will instantly inform your connections that you’re searching for a suitable opening.

3. Create an impressive LinkedIn profile
LinkedIn is the biggest global social network for professionals and it has the biggest database of companies, organizations and individuals. So, it’s important to create a professional LinkedIn profile to network with people in your target industry. Your LinkedIn profile is highly visible on search engines such as Google, which is a major advantage.

4. Use advanced features on LinkedIn
LinkedIn has many advanced features that can be used to make your profile highly visible globally. For example, you can add work samples, images of certifications, professional videos, recommendations and many other things. Apart from that, you can also benefit from LinkedIn job groups and the “Jobs” column. Get involved in different groups according to your interests and work profile, and share your knowledge with others for personal branding. Share your blogs in different LinkedIn groups, which will establish yourself as an authority in your field and could also attract hiring managers.

5. Make use of Twitter search
Twitter has many advanced features and powerful search capabilities. You can use hashtags to find people with similar interests. This way, you can multiply your social network beyond national boundaries.

6. Link to your social profiles on your resume
You can use the hyperlinks of your LinkedIn, Twitter and “” profile on your resume just below your name. It will not only make your resume look professional and social media-friendly, but will also help prospective hiring managers to know more about you, especially about your accomplishments and skills, which you can’t always mention in the limited space of your resume.

7. Stay informed
Keep yourself updated with the latest industry news and insights through social platforms and discussions; this will help significantly during interviews. For example, LinkedIn discussions are a great way to stay up-to-date on what’s happening around the globe in your industry.

8. Promote yourself through
This site will help you promote yourself through your professional profiles, blogs, videos, links, bios and maps.

9. Download job search apps on your smart phone
Apps like CareerBuilder, Monster and Indeed will deliver job openings directly to your smart phone, so that you can be among the first to respond.

10. Seek jobs through networks such as TweetMyJobs
Take advantage of prominent mobile and social job distribution networks such as TweetMyJobs to speed up your job search.

****For this guest post, Campus to Career thanks Aditya Singhal!!****

About the author: Aditya Singhal is the co-founder of, which is a leading online tutoring resource for college students. Adi and his team are currently creating a courseware platform for MBA students. They are also launching later this year an eBay style marketplace for assignments. Adi gives back to society by contributing a portion of the company’s revenue toward the education of poor students in India.

14 People to Follow in 2014

31 12 2013

2014Happy New Year!  2013 had its ups and downs, but all in all, it was a good year.  Want to make 2014 an awesome year?  Twitter and LinkedIn are amazing resources for personal and professional development.  As a job seeker or someone who simply wants to improve themselves, the right influencers provide excellent advice, insight, best practices, inspiration and motivation to help you achieve your goals. So, to help you get started, here is Campus to Career’s 14 People to Follow in 2014 (in alpha order):

CareerBliss (@CareerBliss) CareerBliss made the 2013 list, but I still love this blog.  It makes me happy. Even their logo makes me happy. CareerBliss provides relevant, always fun to read posts that will help you advance in your career. Check them out on Pinterest as well!

Doug Conant (@dougconant) Doug is one of the most inspirational business professionals I’ve ever met. He’s the former CEO of Campbell Soup Company, leading with head, heart and hands. Read his book, TouchPoints.  I guarantee that you’ll find some excellent tips on how to be a better leader. Doug recently joined LinkedIn as an Influencer as well. Check out his posts here.

Hannah Morgan (@careersherpa) She’s the guide for lifetime career navigation.  I love how Hannah shares so much of her own content, while complementing it with great articles and nuggets from other experts.  It’s the humble gesture that counts!

Jeff Haden (@jeff_haden)  This guy is awesome.  As a LinkedIn Influencer, he’s providing some amazing advice in ways that we can relate to everyday life.  His posts are fun and very meaningful.  Check him out here.

Jennie Mustafa-Julock (@CoachJennie)  She has a great blog and I love her bio.  She doesn’t subscribe to the gentle encouragement coaching thing.  I’ve found her advice to be the kick in the pants we all need sometimes!

Jenny Blake (@jenny_blake) She’s an author, but keep reading…I’m not selling anything.  Jenny truly wants you to grow as a professional.  She’s pretty dang good at it, too.  Check out her website,  The site is fantastic and has a TON of resources available to you.  I also love her bio.  J

John Muscarello (@jmmuscarello) Check out his blog, Start Networking Today, for some excellent tips to get you going in the right direction.  John is a regularly participant of the weekly Twitter chat, #InternPro (where we started the conversation.)   He truly keeps social media social!

Keppie Careers (@Keppie_Careers) Miriam Salpeter’s blog, Keppie Careers, is one of the first that I followed as I entered into the digital space as a career blogger.  It made the 2013 list and remains to be a must follow!

Meghan Biro (@MeghanMBiro) She’s Founder & CEO of @TalentCulture, Host of #TChat (Wednesdays  7-8pm ET) and a regular contributor to Forbes.  Meghan is always sharing great information and like many on this list, she keeps social media social.  Follow her and tweet hello!

Me (@kbaumann) (I know…seems selfish) but I’d be honored if you followed me and liked Campus to Career on Facebook.  Research has proven that it’s silly to expect results if you don’t make the request.  So, I’m asking!  Let’s make 2014 awesome together.

Rich Grant (@RichCareer) Rich is co-host of #CareerServChat, the popular Twitter forum for Career Services professionals.  He has some great articles on his blog and pays it forward, sharing useful content from other experts.

Ritika Trikha (@RitikaTrikha) Ritika writes for @CareerBliss.  She’s the author behind many creative articles such as What Makes a LinkedIn Bio Great?  plus many more fantastic reads.

Steve Levy (@levyrecruits) He keeps it real, holding nothing back.  He’s a regular contributor to chats like #InternPro and #jobhuntchat.  Follow him for some of the best, frank career advice you’ve ever received.

YouTern (@YouTern)  Check out the blog, The Savvy Intern, for TONS of great articles to help you succeed.  YouTern and Campus to Career partnered to bring you the best of both worlds in 2013. 2014 will be, as Barney Stinson put it, LEGEN-(wait for it)-DARY!  I’d like to thank Mark Babbitt and Dave Ellis for all their hard work.  Keep it up, guys!

There it is, folks.  Campus to Career’s 14 People to Follow in 2014.  When you follow them, take a look at who they follow and interact with.  This list wasn’t a top 100 for a reason.  You know who you want to follow and each person has unique needs and preferences.  Each person on this list is full of knowledge, shares that knowledge with the world and has a mission of helping others succeed.  That’s what we’re all about here at Campus to Career.

That being said….if you could add TWO people to the list, who would it be??  Please leave your recommendations (along with their Twitter username) in the comments below!  As always, thanks for reading.  Best wishes in 2014!

Like posts like this?  Click the “subscribe” button at the top right of your screen to get at least 51 more posts like this throughout the year.  They’re delivered directly to your inbox!

13 Super Experts to Follow in 2013

2 01 2013

Campus to Career's 13 Super Experts to Follow in 2013Happy New Year!  Ready to start 2013 on the right foot?  I find Twitter to be an incredible resource.  As a job seeker or someone who simply wants to improve themselves, the right Twitter users provide excellent advice, insight, best practices, inspiration and motivation to help you achieve your goals. So, to help you get started, here are my top 13 super career experts to follow in 2013 (in alpha order):

Ask A Manager (@AskAManager) – Alison Green delivers easy articles that get to the point.  Love her “6 Short Answers to 6 Short Questions” segment.

CareerBliss (@CareerBliss) – I love this blog.  It makes me happy. Even their logo makes me happy. CareerBliss provides relevant, always fun to read posts that will help you advance in your career.

Career Sherpa (@careersherpa) – Hannah Morgan aka Career Sherpa, is your guide to show you the best paths and methods for making the trek as you embark on your career journey. Check out her awesome list of 98 people to follow in 2013.

ComeRecommended (@ComeRecommended) – Heather Huhman and crew delivers quality career advice for everyone.  Heather and ComeRecommended were some of the first people I followed on Twitter several years ago.

Doug Conant (@dougconant) – Doug is one of the most inspirational business professionals I’ve ever met. He’s the former CEO of Campbell Soup Company, leading with head, heart and hands. Read his book, TouchPoints.  I guarantee that you’ll find some excellent tips on how to be a better leader.

Great On the Job (@greatonthejob) – Taking the art of communication and turning it into a science.  Follow Jodi Glickman and crew (don’t forget to check out their site as well) for some great career tips.

HR Margo (@HRMargo) – Margo Rose pays it forward every day.  She’s dedicated her career to helping others get hired.  If you’ve seen me tweet with the hashtag #HFChat or #hireFriday, she’s at the core of this great movement. Follow her!

Keppie Careers (@Keppie_Careers) – Miriam Salpeter’s blog, Keppie Careers, is one of the first that I followed as I entered into the digital space as a career blogger.  Must follow!

Laurie Ruettimann (@lruettimann) – Laurie makes me laugh. She doesn’t take BS from anyone and shoots straight with you every time.  One of the coolest HR peeps out there, Laurie has extensive HR experience, shares some of the best career advice on the web, and is passionate about what she does and what she believes in.  Check out her blog,, and follow her on Twitter. You’ll be glad you did.

Lindsey Pollak (@lindseypollak) – Gen Y LinkedIn master.  Need I say more?

SparkHire (@sparkhire) – great resource for video resume and interviewing.  In the technology age, companies are using video to interview more and more, so why not be prepared and get the competitive edge?

Stacy Zapar (@stacyzapar) – She’s the most connected woman on LinkedIn. Stacy get “it” and shares her expertise and advice on how to maximize the most powerful tool in your professional social networking toolbox: LinkedIn.  Follow her now!

YouTern (@YouTern) – Designed for interns, this blog is a fantastic resource for upbeat, truthful posts to help you land that internship or full-time career after college.

Of course, be sure to follow me (@kbaumann) and Campus to Career (@campustocareer) as well. Aside from tweeting original content, we also share the best of what we find from other super resources.  2013 is going to be awesome – let’s make it so!

Thanks for reading and Happy New Year!

SHIFT_ Your Mindset

7 02 2012

“SHIFT_. A single word that captures the passion and commitment that has revived and drives our future. Everything we touch, we shift. And everything we shift, we try to make better and uniquely Nissan.

SHIFT_ thinking changes the way we look at things, the way we do things and the way we react to life around us.  It’s no longer about just doing, but doing for a purpose, doing effectively. It is change, but change driven for better, faster, higher performance. We are not afraid to take the lead at times or to stretch the boundaries in wider, better directions. When you change the way you look at reality, you will find that amazing things can happen.”

Why am I talking about an automotive company?  Look a little closer.  You see, shift happens.  Things change.  Life moves on.  What Nissan has discovered is that you’ve got to keep moving toward your goals, whatever they may be.  Curveballs will be thrown at you!  To help you catch some of those wild pitches (or better, yet – help you knock them out of the park,) here are a few examples of how my mindset has shifted regarding some of the social tools I use (yes, this still relates to your career):


  • Original mindset: This weird, new tool has no value. Why would anyone care what I think? And who really wants to know what I had for lunch?
  • Current mindset: This awesome tool keeps me connected to the world in real-time.  News, humor, relevant articles – you name it, Twitter has it!  It’s all about how you use the tools, not the tool itself.  Ever used a sugar packet to level a wobbly table?  It’s up to YOU to find the value!


  • Original mindset: It’s the professional space online. I should be using it for business, connecting only to people I know.  Oh, and I might as well copy what’s on my résumé into my profile.  It’s the same thing, right?
  • Current mindset: LinkedIn is valuable, but again, it’s all about how you use it.  I use the platform to connect with people (and continue to connect with them after the initial invitation) in my network, along with people I’ve never met.  WHAT?  Connect with someone you DON’T know on LinkedIn?  There’s value in doing this.  Expand your network.  We’re all connected by fewer links than you think!  LinkedIn is also great for group participation and to establish credibility.  Know the answer to someone’s question?  Build your reputation!  By the way, I still don’t link all my tweets to LinkedIn.  For me, it’s distracting.  Sure, I cross-post sometimes, but EVERYTHING isn’t worthy of LinkedIn.  Know your platform and purpose.


  • Original mindset:  Facebook isn’t for me.  Why?  Actually, Facebook wasn’t available to me when it first launched (I’m not THAT old) and I didn’t have an .edu email address, which was required for users at that time.  When the platform opened up its membership, I joined just see what everyone was talking about, connecting with long-lost friends and family members.  I posted pictures…some weren’t too flattering.  After all, who would use Facebook as a job seeking tool?
  • Current mindset:  Facebook is the future.  Most of us already know this.  Why do I say that it’s the future?  Apps like BranchOut and BeKnown are bringing a new side to Facebook that allows job seekers to build their professional profile, without it being linked to their general profile (you can still have a locked-down Facebook page, but the apps open the professional information up for outside viewers, like recruiters.)  Think of this:  Facebook has nearly 800 million active users.  It’s where people are spending their time – day and night.  I check my social profiles and email every morning before getting out of bed.  That’s a powerful sense of connectedness!  We all like to share things on Facebook.  What this does is give others a sense of our personality and culture fit.  It’s who we are at our core.  Think about that before you question recruiters using it as a research tool.  You have the power to work this in YOUR favor!  YOU control what YOU post (and who sees it, who tags you in photos, etc.)


  • Original mindset: What is this and why are people posting pictures of food or their newest craft project on Facebook?  That feature can be turned off, by the way.  Hint, hint.  Why would I want to even entertain another social sharing tool?
  • Current mindset:  I joined.  To my surprise, it’s quite useful!  I use Pinterest for moments when I need some inspiration or motivation.  I use Pinterest to help spark creativity as well.  The next time you hit a wall trying to squeeze creativity out of your fried little brain, check out the site.  You’ll be surprised at how refreshed and inspired you are when you get back to work on the task at hand, including your job search. NOTE: Pinterest, like many other social sites, CAN BE A TIME SUCK!!  Again, you make the rules.  It’s up to you regarding how you use the tool.  PS. If you have any delicious recipes, I’m happy to serve as your taste-tester.  🙂

One platform I’m missing is Google+.  I’m still in the infant stages of discovery with this tool.  The original mindset is this: What makes it so special, so different than anything else out there?  That’s the million dollar question that a lot of people are asking.

You tell me – what do you think about Google+ or any of the other sites covered in this post?  How are YOU using them for your job search?  How has your mindset shifted?  Please leave a comment below.  I want to hear from you.

As always, thanks for reading!

4 Twitter Chats to Advance Your Career

3 01 2012

Happy New Year!  I hope you all had a wonderful holiday season.  I certainly enjoyed my time with family and friends.  I also had some excellent “down” time to think about where Campus to Career is going to go in 2012.  You’ll see some very exciting partnership announcements in the coming weeks.  Stay tuned!

In 2011, Twitter really had a breakout year.  There was a lot of great stuff that Twitter helped us see and a lot of stuff that wasn’t really great (think about the Rep. Weiner scandal, etc.)  I think you already know by now that I’m a huge fan of the platform.  There’s so much you can do with it!  From brand-building to networking to crowdsourcing to inspiration, motivation and information, Twitter brings a lot to the table.  To dig a little deeper into that comment, I’ve found Twitter chats to be very beneficial for the job search.  It’s a real-time chat where YOU get to ask the questions and provide helpful insight for those that need it!  You’re going to notice the use of hashtags (it’s that little “#” symbol before a word) a LOT more in 2012.  Click here for a great article from CAREEREALISM on how to use hashtags to find a job.

Here are my FAVORITE #jobadvice chats:

#InternPro – Launched in December 2011 by YouTern, #InternPro is  the first of three new interactive media channels designed to enable you to enter the internship and working worlds with confidence, develop networking skills, secure mentoring relationships – and take charge of your career.  I participated in the first one and have to admit that it was one of the BEST, most informative and fun chats I’ve been on in a while!  When: Monday nights at 9:00pm Eastern!

#CareerChat:  @MyPath_MP and @Bizmebizgal host and moderator the popular hour long Career Chat.  It’s a great chat to join on your lunch hour.  Why not further your career while eating that sandwich?  When: Tuesdays at noon Eastern!

#HFChat: HireFriday helps job seekers at all phases of their career transition. HireFriday lends a hand, and encourages a heart by providing visibility, networking, support, and access to resources. They offer advice, based on sound career development, and recruiting principles.  This chat has developed its own community, thanks to the very dedicated work of founder, Margo Rose.  Not only are there some really great folks there that are ready to be hired by YOU, there are many recruiters offering great advice.  Follow @Hire_Friday @HRMargo. When: Fridays at noon Eastern.

#JobHuntChat: Started In February 2010, Job Hunt Chat is a community where job seekers, recruiters, human resource professionals, career coaches, and hiring managers can connect.  Their method is simple: 1 chat, 6 questions, and 1 hour.  They take questions straight from the job seeker and offer real solutions from real industry experts.  Moderated by @CornOnTheJob @Blogging4Jobs and @girlmeetsgeek.

So what are you waiting for?  Join in, get great advice, and get hired in 2012!  Do you have other chat recommendations for job seekers?  Please leave a comment.  As always, thanks for reading.

Photo credit: Mashable

Leverage Life by Maximizing Efficiency

11 10 2011

Guest post by Andrew at RedType

Of the many things in life, there is only one constant; time. Once past, you will never ever be able to regain; to the extent it’s managed well, almost anything is achievable.

4 tips to help you maximize efficiency…

  1. Set a goal. It is important to be able to see the big picture; the end of the race. At the same time you will need to set milestones to measure your progress. This will help you see how far you’ve come and how much further you’ll need to go to achieve it.
  1. Create a plan of action. Identify your most productive time of the day and plan your schedule to accommodate. Look for a quiet place to think, focus and work. Make it a point to forward your cell phone to voicemail, quit your email & social media apps or better yet, disconnect from the Internet completely.
  1. Plan for efficiency. Keep your plan of action simple and straightforward. Make it easy for you to follow it to a T. Identify repetitive tasks, leverage technology to help you automate them and eliminate redundant processes.
  1. Stick to it. In order to ensure that your plan to maximize efficiency is sustainable, you will need to continuously work at it for about a month. Research shows that it takes a minimum of 30 days for a habit to take root.

Recommended Apps

Dropbox backs up your data to the cloud and syncs it across all your computers. Accidentally delete or overwrite a file? The standard account saves versions of each file for up to 30 days. Automated image galleries, shared file & folder integration to help you collaborate, public folders for your career advancement, HTML micro-sites of your work, résumé and more.

Google Docs is the equivalent of Office suite via the Web and more. Word processor, spreadsheets, presentations, one of its core key features is the ability for users to collaboratively edit the same document in real time.

Google Calendar – Helps you manage and share your schedule, automates repeat events, reminders. Set it and forget it, at least until the next reminder email or pop-up arrives.

Google Alerts – Automated alerts that notify you of preset keywords indexed on websites. Choose from a selection of immediate, daily or weekly notifications.

Social Media – for professional profiles, Twitter to learn more and participate in conversations related to your interests and continuing education.

Caveat: High potential for information overload. Be selective about what you engage, don’t stretch yourself too thin. (See Tip #2)

Suggested reading: “Making Ideas Happen, Overcoming the Obstacles between Vision and Reality” by@ScottBelsky

Andrew works at Redtype, a creative design studio that helps to connect people by leveraging design thinking and technology to empower change & growth.