Social media is one of the most life-changing developments of the 21st century. It has impacted almost every aspect of our lives, including the way we connect, socialize, entertain, seek knowledge, promote personal and corporate brands, and seek jobs. Gone are the days when our job search was limited to scouring “help wanted” ads in newspapers and other print media, visiting placement agencies and applying through job sites.
Today, companies have developed an ecosystem around social media, which is central to their corporate branding and marketing activities. Manpower requirements are also met through social networking, which is comparatively hassle-free and less time-consuming. For example, if a company is looking for an efficient marketing manager or vice president for its organizational growth, then it is more likely to contact people working at similar companies in its social network.
Hiring managers often review individual profiles on professional networks such as LinkedIn before actually initiating the process of organized headhunting. The time wasted in screening heaps of resumes is minimized to a great extent, and what they get are genuine leads for the open position.
To stand out from the competition and increase your chances of getting your dream job through social media, you should follow these ten steps:
1. Keep your personal and professional accounts separate
Don’t make the common mistake of having one social networking account for both your job-hunting and socializing with family and friends. Keep a separate public account to network with potential employers and keep your personal account private, shared only with the close friends. Prospective employers are likely to snoop into your Facebook profile, and if it is not maintained professionally, it can work against you.
2. Shout out loud if you are looking for job
If you’re looking for a job, you should inform your friends and followers through your status updates on Facebook and Twitter. So, in case a friend of yours gets the inside scoop of a new opening in his company, he can in turn inform you before it goes public. Similarly, you can also change your LinkedIn profile headline to signal that you’re looking for a change. It will instantly inform your connections that you’re searching for a suitable opening.
3. Create an impressive LinkedIn profile
LinkedIn is the biggest global social network for professionals and it has the biggest database of companies, organizations and individuals. So, it’s important to create a professional LinkedIn profile to network with people in your target industry. Your LinkedIn profile is highly visible on search engines such as Google, which is a major advantage.
4. Use advanced features on LinkedIn
LinkedIn has many advanced features that can be used to make your profile highly visible globally. For example, you can add work samples, images of certifications, professional videos, recommendations and many other things. Apart from that, you can also benefit from LinkedIn job groups and the “Jobs” column. Get involved in different groups according to your interests and work profile, and share your knowledge with others for personal branding. Share your blogs in different LinkedIn groups, which will establish yourself as an authority in your field and could also attract hiring managers.
5. Make use of Twitter search
Twitter has many advanced features and powerful search capabilities. You can use hashtags to find people with similar interests. This way, you can multiply your social network beyond national boundaries.
6. Link to your social profiles on your resume
You can use the hyperlinks of your LinkedIn, Twitter and “https://about.me/” profile on your resume just below your name. It will not only make your resume look professional and social media-friendly, but will also help prospective hiring managers to know more about you, especially about your accomplishments and skills, which you can’t always mention in the limited space of your resume.
7. Stay informed
Keep yourself updated with the latest industry news and insights through social platforms and discussions; this will help significantly during interviews. For example, LinkedIn discussions are a great way to stay up-to-date on what’s happening around the globe in your industry.
8. Promote yourself through https://vizibility.com/
This site will help you promote yourself through your professional profiles, blogs, videos, links, bios and maps.
9. Download job search apps on your smart phone
Apps like CareerBuilder, Monster and Indeed will deliver job openings directly to your smart phone, so that you can be among the first to respond.
10. Seek jobs through networks such as TweetMyJobs
Take advantage of prominent mobile and social job distribution networks such as TweetMyJobs to speed up your job search.
****For this guest post, Campus to Career thanks Aditya Singhal!!****
About the author: Aditya Singhal is the co-founder of transtutors.com, which is a leading online tutoring resource for college students. Adi and his team are currently creating a courseware platform for MBA students. They are also launching later this year an eBay style marketplace for assignments. Adi gives back to society by contributing a portion of the company’s revenue toward the education of poor students in India.