LinkedIn Lacking Pizazz? 3 Ways to Spice Up Your Profile

21 03 2017

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It’s no secret that LinkedIn is the king when it comes to social and professional networking for businesses and professionals. Like all social media, it only serves its purpose when the information presented on it is complete and you remain active and update frequently. But a boring LinkedIn page can cause you to be overlooked just as much as an incomplete or messy one, so what can you do to add a little pizazz to your page? Here are three easy ways to professionally spice up your LinkedIn profile or business page.

Write Articles

Whether for your company or as a professional, writing articles to be posted on LinkedIn is a great way to spice up your profile because it demonstrates your professional knowledge of your field and shows that you are active and engaged with the community. Articles published on LinkedIn from your company might also be seen as more legitimate than if they had been posted on your blog. These articles can also showcase images that further add color to your page and catch the eyes of readers. Articles can be regarding just about anything to do with business or LinkedIn itself, but it’s almost always best to focus your subject matter on what you do professionally in a way that best represents the brand you are trying to cultivate.

Have a Business Page

If you run a business, having a profile page for it on LinkedIn like this one is about as important as having a page for it on Facebook. Like this ASEA LinkedIn page, you want to make it look professional and appealing, with your logo as the profile picture and eye-pleasing graphics for your background and header photos. Just like on a personal page, a business page needs to be kept active and updated with relative frequency. Give people a reason to follow you by posting humorous, interesting and engaging content, whether it’s pictures or articles. Graphics need to look professional, so hiring a professional designer to create them is likely what you need to do – DIY graphics rarely look nice enough and can tarnish your business’s image as slipshod.

TIP: If you prefer working with stock photos, here are 10 sites that don’t suck.

Craft a Compelling Headline and Summary

First impressions are everything. To get people hooked from the beginning on your page or profile, take the time to craft a compelling headline and summary that will tell others who you are, what your experience is and what you can do for them. The key is to keep it both short and sweet, while hitting on the main things you want your customers or clients to know about your business. When coming up with your headline, make sure that it says what you do, who you help and why you’re qualified. Summaries can include information such as how long you’ve been in business, what you do and for whom (be as specific and targeted as possible). Appeal to the people you want to attract by knowing what they’re looking for and explain what you can do for them. Just like with major search engines, include key words and phrases that companies or potential clients will search for.

There are any number of other things that can also serve to make your LinkedIn page stand out more, such as having a personalized public profile LinkedIn URL, recommendations from former clients and bosses, all of your professional information and a portfolio of your work. If you are not currently utilizing LinkedIn to its fullest, we’d recommend that you put some more time and effort into it to see just how useful an account can be for your career and your business.

Extra credit reading: 6 Tips for Getting More Out of LinkedIn

****For this post, Campus to Career thanks Emma Sturgis!!****

 

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About the author: Emma is a freelance writer currently living in Boston, MA. She writes most often on education and business. To see more from Emma, say hi on Twitter @EmmaSturgis2





18 Next-Level Résumé Tips

14 03 2017

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As you prepare to leave college and head into the world of work, you’ll have one thing on your mind: landing that dream job! Those first months after graduating can be a disheartening time. You may anticipate suffering knock-back after knock-back as you gradually acclimatize to the idea that you’re going to have to settle for less until you have a bit more experience. But you can improve your chances of getting a great position, or at least a nice leaping point, by sprucing up your CV in ways that we know make recruiters pay attention.

List your achievements and experience in reverse-chronological order, so as to grab their attention quickly – many recruiters will look at a résumé for less than ten seconds before moving on if they’re not interested. If you’re graduating for the first time, you might not have much experience to share yet – but you can convey what skills you have learnt in a succinct list of bullet points under your jobs, qualifications and extracurricular activities. Tailor these to each specific job to which you apply: go through their list of requirements, and see how you can promote personal examples under your own job or course descriptions. You may need to think laterally!

You can also make an impact by including a short but unique cover letter. This is your chance to get an edge over the 45% of applicants who won’t bother, and to address the hiring manager by name – a detail which you will of course research in advance, to show what a hot property you are.

For 18 simple tips on how to tweak your CV to perfection, check out this new infographic – it’s full of ways to make that résumé stand out, even if you don’t yet have the experience you feel you need.

****Big thanks to our friends at NeoMam Studios for the graphic!!****

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