Paying It Forward (vol.3)

30 04 2010

Are you paying it forward?  Twitter can help!  Follow Friday ( allows people to pay it forward, giving props and a Follow Friday recommendation to individuals they follow/are followed by.  It’s a great way to say, “Hey! Follow these people – they have great information to share!” 

Here are some great people you should be following for job seeking advice (in addition to me and the Campus to Career blog), inspiration, and a little fun thrown in:

Laurie Ruettimann ( @lruettimann and @punkrockhr ) – Laurie is the founder of Punk Rock HR, which is now part of RecruitingBlogs.  I had the chance to hear her speak at #recruitcamp last week in Raleigh, NC.  Her no holds-barred personality and sheer knowledge on everything from current politics to recruiting and HR makes her a force to be reckoned with.  If you have the chance to meet her, you’ll know who they had in mind when the phrase “dynamite comes in small packages” was coined! 

Kendra Pearson (@KendraPearson) – I met Kendra at #recruitcamp (if you’re a recruiter or in HR, you really should check it out) as well.  Kendra is another great person who shares useful information with job seekers.  She’s an expert in employment branding, recruitment marketing, and interactive strategy.  Her blog is NAS Talent Talk:

Louis Bonica (@LouBonica) – Lou participates in several of the same forums that I’m part of (#CCchat, #JobHuntChat) and always has great value to add to the conversation.  He’s an open networker, helping others first.  He is currently looking for a new opportunity and is well versed in technology, marketing, operations and customer satisfaction.  He has my recommendation!

Lauren Sandelin (@LMSandelin) – Lauren is someone that I virtually “met” through #JobHuntChat.  She provides a lot of great information, paying it forward for multiple people every day.  She’s currently seeking an entry-level PR job (graduating in May from Miami of Ohio), so if you know of anything, give her a shout!  Her website is  It has her resume, references and more.  Check it out!

Erin Schreyer (@eschreyer) – Erin is a certified Leadership/Talent Management Coach, certified Strengths Trainer and great motivator.  Why do I follow her and recommend that you do, too?  She provides inspiration to me every day.  Whether it’s a quote, or short note on leadership, Erin puts a little pep in my step.  Go ahead, follow her!

Those are my Follow Friday recommendations.  Please feel free to follow me and subscribe ( for tips for jobseekers on resumes, interviewing, personal branding and development, internships and more.  I’m hoping to make this blog the best place for career advice, but need your input and interaction!  If you have anything to add, please feel free to contact me.  Let’s work together to get the workforce back on its feet and in better shape for the future!


Facebook: Friend or Foe?

27 04 2010

Stemming from your encouragement, I entered this post in the Job Search Blogger Contest, hosted by Jessica Miller-Merrill (@blogging4jobs).  Thanks to your overwhelming support and the relevance of the article, I WON!!  Full results can be found here.  I was a featured guest (6/12/10) on the  Job Search Secrets Webshow. Thanks again for all your support – I truly couldn’t have done it without YOU!

Are you on Facebook?  Originally launched in 2004, Facebook has made its way from a “Hot or Not” platform (see Wikipedia’s profile) to a social media giant today.  Facebook’s mission is to give people the power to share and make the world more open and connected.

Millions of people (over 300 million) use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

Your friends are here.  Your family is here (I’m connected with everyone from high school classmates to cousins to grandma).  And guess what?  Employers are here now, too.  Did that give you a sick feeling in your stomach?  What if your boss knew what was posted on Facebook?  Would it matter?  These are all questions that I hear everyday.  The one thing that I would like everyone to know is: NOTHING is private on the web.  NOTHING.  It doesn’t matter if your status is set to “private” or if you’ve locked out certain people.  If a person is resourceful enough, they can find it. 

So with that in mind, here are a few tips to help make Facebook your friend rather than your foe:

Keep it clean.  We all have fun.  Some of us have even documented that fun (legal or not) with pictures.  You just don’t have to post it on Facebook.  Keep the pictures if you need to reminisce about the good ‘ol days.  But, would you want mom, grandma, church pastor, or your boss seeing your beer-bong contest pictures?  Probably not.

Be authentic.  Your personal brand is something that can really shine through in social media.  Be consistent and authentic.  Your true personality will come out after a little time.  There’s no sense in hiding it.  Use it to your advantage.

Connect and reconnect.  Facebook is a great place to learn more about the people you know or even people you want to know.  While LinkedIn is still utilized for more professional use, Facebook provides a personal side to the equation.  There are recruiters on Facebook – I would caution you to keep interactions professional, even on a platform such as this.  They could care less about your Farmville, Mafia Wars, or Sorority Life gaming online. 

Like it.  What was recently known as “become a fan” has changed to provide a more open forum of interaction.  You can now “like” something on Facebook.  This goes for all sorts of things from a certain company (great way to learn about culture, even jobs) to trivial things such as Mexican food or sandwiches.  As Joey Tribbiani said on Friends, “who doesn’t like sandwiches?” 🙂 

Integrate with other platforms.  If you’re a Twitter user (see earlier post: Tackling Twitter), you can now update your status there at the same time as your Facebook status.  If you’re a jobseeker, use this opportunity to update regularly with things that you’re working on, types of jobs you’re seeking, and snippets of the experience you bring to the table.  You never know who will be looking!

Facebook can be a great platform for personal branding, reconnecting with friends and family and prove to be a positive resource for jobseekers.  Just remember to be yourself, keep it clean, and have a little fun.  Make Facebook work for you, not against you.

As always, thanks for reading, commenting and sharing your insight with me.  You can subscribe to Campus to Career by clicking the button at the top right-hand corner.  If you prefer RSS, that link is below.  Additionally, I would invite you to connect with me and Campus to Career on Twitter and Facebook.  Check out the “Let’s Connect” tab at the top.

Disclaimer: I don’t claim to be an expert on social media.  Just like most of you, I’m simply interested in this topic and wish to share my experiences with others who could benefit from the knowledge passed on.  That being said, if you have a question, ask.  If I don’t know the answer, I’ll do my best to get it for you!  I would value connecting with each and every one of you that requests adding me to your network.

If You’re Not Linked In, You Might Be Left Out

20 04 2010

With over 65 million members in over 200 countries (half are outside the U.S.), LinkedIn is one of the fastest growing social networks available.  The network adds a new member approximately every second with all Fortune 500 companies represented.  Yet, I still find a large amount of professionals that do not have a profile on the site.  65 million people – there’s bound to be someone that has a job for you, a business opportunity for you, or simply just an idea to help you be more successful.  Companies like Accenture (FORTUNE April 12, 2010) plan to make 40% of their hires through social media.  According to Accenture and an increasing number of companies, if you’re not on LinkedIn, you’re nowhere.

So, let’s get started with a few basics.  This list is not all-inclusive, but should help guide you to successfully navigate LinkedIn (including a few updating tips).  Please feel free to add your insight in the comment section at the end. 

Join (and participate in) groups.  LinkedIn has a wide variety of professional interest groups.  Find what interests you.  There are local groups, groups for jobseekers, and groups on social media to name a few.  Join a couple.  Then, participate and add value to those groups.  This builds credibility and visibility.

Connect with others in the industry.  Seek out others who are professionals in your industry or the industry you’re interested in.  Reach out and connect with them.  On LinkedIn, you’re required to send an invitation to connect.  Here’s a tip:  don’t say you’re a friend, colleague, or coworker if you’re not. Be honest. Most accept invitations from just about anyone who is serious about networking. There’s even LinkedIn Answers where you can find answers to millions of common questions.  You could even use this platform to offer your expertise and answer a few.

Reconnect with other networks.  It’s all about the network.  A university alumni association automatically comes to mind.  Yes, they’re on LinkedIn.  Reconnect with classmates and professors.  Additionally, there is a growing amount of company alumni networks for former employees.  Procter & Gamble, IBM, and Microsoft have a large following, keeping past and present employees engaged.  The White House even has a network.

Add a picture.  Joshua Waldman of Career Enlightenment said during a recent webinar on LinkedIn (paraphrasing): “think of adding a picture as completing your wardrobe.  Would you want to be naked in front of 65 million people?”  Adding a picture has it’s concerns, but at the end of the day, wouldn’t you want the recruiter to know as much about you as possible?  That way, they have a better idea regarding your fit with the corporate culture.

Keep your profile updated.  Treat your profile just as you would a résumé.  It’s much more than just a résumé, though.  Your profile captures your online presence, samples of your work, recommendations from former employers and colleagues and much more.  Update this at least twice a year, whether or not you change jobs.  If you do happen to change positions, definitely update it!

Go mobile.  Are you reading this post on your Blackberry, iPhone, Palm, or Droid?  If so, do you have LinkedIn?  There’s an app for that!  LinkedIn recently launched their mobile interface for Blackberry and iPhone.  It’s still relatively limited to a few different models, but mobile is the way of the future.  Think about it.  We can do more with a device the size of a deck of cards today than we could with a supercomputer 10 years ago! 

Connect it with Twitter.  This is a pretty new function with LinkedIn.  Now, the platform allows you to link your status update with Twitter.  It lets you choose when you want to post to Twitter from LinkedIn.  You can even tag your tweets with #in and update LinkedIn at the same time.  Use this to maximize your personal brand. 

Connect with meI don’t claim to be an expert on social media.  Just like most of you, I’m simply interested in this topic and wish to share my experiences with others who could benefit from the knowledge passed on.  That being said, if you have a question, ask.  If I don’t know the answer, I’ll do my best to get it for you!  I would value connecting with each and every one of you that requests adding me to your network. 

As always, thanks for reading, commenting and sharing your insight with me.  You can subscribe to Campus To Career by clicking the button at the top right-hand corner.  If you prefer RSS, that link is below.  Additionally, I would invite you to connect with me and Campus To Career on Twitter and Facebook.  Check out the “Let’s Connect” tab at the top.

Next week, I’ll be covering Facebook.  Feel free to email or tweet me your suggestions and tips.  I’ll be sure to credit you if the information is used in the article.  Thanks in advance!

Paying It Forward – Twitter Style (vol. 2)

16 04 2010

It’s #Follow Friday! ( Do you have someone that you follow on Twitter that is providing great value to your development?  If so, say thank you!  I recently had the opportunity to hear Dave Pelzer, author of “A Child Called “It”” (, speak and he challenged the audience throughout his keynote.  One comment that stood out for me was “If you’re miserable, that’s your choice. You control your own destiny.”  Find those that support you in your jobsearch and life in general.  Social media can help with this (but don’t forget about traditional methods).  If you already have a great support network, offer support to a friend, colleague, even perfect stranger.  Help people help other people.  🙂

Here are this week’s Follow Friday recommendations:

Bryan Wempen – (@drivethruhr) Bryan hosts a show on BlogTalk Radio called “Drive Thru HR” ( Bryan serves on boards such as President-Elect of the Tulsa Area Human Resource Association (TAHRA), the Oklahoma State Council for Human Resource Management (OSCHRM), Technology Leader as well the Co-Chair of the 2010 Oklahoma HR State Conference  Offering great information for jobseekers and HR professionals alike, Bryan adds value to my week.  Follow him!

August Cohen – (@Resume_Writer) August is an Executive Coach & Expert Resume Writer, guiding determined professionals to their next level career goals.  She and her company, Get Hired, Stay Hired LLC, help jobseekers with résumés, interview preparation, executive branding, LinkedIn profiles, job search strategies and more.  Follow her, link up with her, and find what you’re looking for!

Please feel free to follow me (@kbaumann) – for tips for jobseekers on resumes, interviewing, personal branding and development, internships and more.  I’m here to help YOU land your dream job!  You can also follow Campus To Career on Twitter (@campustocareer) and/or become a Fan on Facebook:

Tackling Twitter

13 04 2010

Let’s start this with a little exercise: When was the last time you heard someone say that networking (any form) doesn’t matter?  I’ll go one step further: Have you heard someone say that they just don’t “get” social networking or that it’s a waste of time?  I love hearing things like this every day.  No, I don’t make it my mission to prove them wrong about networking and social media.  Everyone is entitled to their opinion – that’s why it’s so great.  Different strokes for different folks, right?

Here’s the thing: what matters is networking.  How you do it is up to you.  Some people are more comfortable with tradition, attending social mixers, shaking hands and distributing business cards.  Others are learning how to quickly master the “big 3” (Twitter, Facebook, LinkedIn), connecting with a hundred times the amount of individuals across the globe, creating thought diversity that didn’t even seem imaginable 15 years ago. 

I’m going to highlight one form of networking in this post:  social media networking.  Please note that this is only one form of networking.  I would encourage you to think of social media as a supplement to the traditional form, not a replacement.  We’ll cover Twitter this week.  Your comments and feedback is welcomed!

What are you doing?  That’s it.  That’s what how the platform started out.  People simply tweeted about what they were doing at that very moment.  It could be “eating a banana”, “enjoying a good book”, or “having fun with friends”.  This is what most people’s perception was of the full extent of Twitter.  In the last two years, it’s simply exploded.  Now, tweets run the gamut, proving to be a great resource for real-time news (think about the Iran election or earthquake in Haiti, to name a few examples), an amazing networking opportunity, excellent tool for professional and personal development, and even a way to find a job.  To learn more about Twitter, check out Mashable’s Twitter Guidebook.

Twitter is all about joining in on the conversation.  I’ve found a few forums (tweet chats) recently that have proven to be quite useful in making new connections in my industry.  Hopefully, I’ve added value to those forums and helped others as well.  There are many different hashtags used that can allow you to follow the discussion in real-time.

 #JobHuntChat – Moderated by Rich DeMatteo (@CornOnTheJob), Jessica Miller-Merrell (@blogging4jobs/ also check out @texting4jobs) and Nicole Crimaldi (@MsCareerGirl), #JobHuntChat brings together jobseekers of all kinds with recruiters every Monday night at 10:00PM EST.  For one hour, questions around the job search are answered by well respected recruiters and HR professionals on the planet.  Even if you’re not looking for a job at the moment, it’s a great way to give back and share your experience with the group.

#CCchat – College Career Chat is moderated by Kelly Lux (@KellyLux) and Dan Klamm (@DanKlamm), both from Syracuse University, bringing together college students, career coaches, recruiters and HR professionals, discussing tough interview questions, how to navigate the career fair, personal branding tips and more.  #CCchat takes place every other Tuesday night (next one is April 20) at 8:00PM EST. 

#HRHappyHour – Sounds fun, huh?  Well, you’re exactly right!  Grab your favorite beverage and tune in.  HR Happy Hour is moderated by Steve Boese (@steveboese) and Shauna Moerke (@HR_minion).  This is a forum that uses Twitter as a supplement to the real program.  HR Happy Hour ( is broadcast every week from BlogTalkRadio, an online service that streams audio.  It’s just like a radio call-in show.  Each week, tons of HR professionals in the U.S. and around the globe tune in to participate in conversation around topics such as company culture, benefits, breaking into HR, and much more.  The entire show is fun to listen to and I learn something new every time I listen.  HR Happy Hour is hosted every Thursday at 8:00PM EST and is also available as a podcast on iTunes.

There is a lot of useful information out there on Twitter.  We live in a world that information is instant.  If you have a question, just ask!  Someone is likely to answer or point you in the right direction.  It’s also a great tool to crowdsource, or gain insight from a larger group on a certain topic. 

Three tips that I will leave you with regarding this unique and wonderful tool:

  1. Be authentic
  2. Give more than you receive
  3. Remember that it’s a supplement, not a replacement for traditional networking

In closing, there’s really no reason not to network. Even if you’ve found the job of your dreams and are happy with your life, you can share that optimism and experience with others.  You might just learn something!

Please feel free to leave your comments and feedback.  I would encourage you to subscribe to my blog so that you receive notification of future posts (it’s easy – just click the “subscribe” button.  You can even get RSS).  And, if we’re not connected already, let’s do it.  You can find my information on the “Let’s Connect” tab at the top of the page.

As always, thanks for reading.  Have a fantastic week.

Paying It Forward – Twitter-Style

9 04 2010

For those of you that are new to Twitter, there’s a great initiative called Follow Friday ( that allows people (tweeps) to pay it forward, giving props and a Follow Friday recommendation to individuals they follow/are followed by.  It’s a great way to say, “hey, follow these people.  They have great information to share!” 

Chris Brogan (@chrisbrogan) brought a great idea up this morning: Why not create a Follow Friday blog post to drive traffic?  It’s a genius idea that I’m kicking myself for not thinking of sooner.  What better way to give thanks to those that provide useful, relevant information and help drive traffic to your blog (where more useful, relevant information is shared)?  I’m very thankful for all the people that I’ve met personally and virtually through Twitter.  They have added great value to both my professional and personal life. 

So, without further adieu, I give to you my #FollowFriday recommendations:

Chris Brogan@chrisbrogan (  The guy who started this whole concept! Chris is the king of social media and blogging.  He’s the co-author of the New York Times and Wall Street Journal bestselling book Trust Agents (which I still have yet to read, but have heard wonderful things about). 

Steve Browne@sbrownehr (  Steve shares some great HR insights with The HR Net (email or tweet him for info) and HR Happy Hour.  He’s based in the Cincinnati, OH area and is someone you definitely want to connect with, link up with, and follow.

Bill Boorman@billboorman ( Bill is the co-founder of #TruEvents.  He’s taken the traditional conference and made it an “unconference”.  Keeping things interactive (hastags on Twitter, blogs and videos in addition to the unconference) and adding great value to all attendees who have their agendas and expectations set.  Bill is based in the U.K., but that didn’t stop him from calling me to explain the basics of an unconference this morning.  Talk about reaching out and making connections!

Nicole Crimaldi@MsCareerGirl (  Nicole is a career blogger, mentor, and co-moderator of #JobHuntChat, helping to answer questions from jobseekers through an interactive tweet-chat.  Her blog shares some great information for those that are seeking employment as well as those gainfully employed.

Heather Huhman@heatherhuhman ( Heather is a great resource for Gen Y.  She provides internship and entry-level job search assistance through her column at  Heather is also the founder of Come Recommended (

Sharlyn Lauby – @sharlyn_lauby (  Sharlyn is THE HR Bartender!  She’s an excellent resource for all things HR, a fellow Foodie, and Leadership/Management trainer.  Follow Sharlyn and you won’t be disappointed!

Maren Hogan@marenhogan (  Maren is Chief Marketing Officer at and the co-host of  She has a wonderful sense of humor and frequently adds a little spice to her tweets with random observations.  You’ll LOL for sure if you follow her (and learn something, too)!

Those are my #FollowFriday recommendations.  Please feel free to follow me (@kbaumann – for tips for jobseekers on resumes, interviewing, personal branding and development, internships and more.  I’m here to help YOU land your dream job!

10 Simple Ways to Succeed in Your New Career

6 04 2010

Congratulations to you! You made it through the career fair, passed both the phone interview and face-to-face interviews and now have been offered the job you’ve been waiting for.  You may be thinking, “I got the job!  Now what?”  Your first year on the job is critical to the foundation of your success.  Some employers call it onboarding, utilizing a structured development plan for each new hire.  Others simply put you through a basic orientation, leaving the rest of the work up to you.

In every new career, there are a few ways a person can position themselves for success.  Here are 10 simple rules that I’ve learned along the way:

1.  Ask Questions – asking a question is something that almost everyone has trouble doing as a new hire.  We have the mindset that we are expected to know everything on the first day on the job.  FALSE!  Ask questions.  If you don’t know the answer, don’t make one up.  Instead, say “I don’t know, but can get that answer for you”. 

2.  Find a Mentor – finding a mentor(s) will help you understand the business better, learning from another person’s perspective and experience.  Ask them questions about how they got to where they are today, what their stumbling blocks were, and how they overcame those challenges.  (For more on mentorship, check out a previous post here: The Importance of Finding a Mentor)

3.  Set Goals – setting goals, both professionally and personally are key to one’s success.  After all, if you don’t know where you’re going, how will you know when you get there?  I would suggest setting 12 month, 2 year and 3-5 year goals that are challenging, but realistic.  Adjusting your goals throughout your career is common. 

4.  Know Your Job – knowing your job first before stepping outside of your comfort zone will help build your credibility.  Before you jump into a new venture and take a big risk, make sure that you know your job (not just know, but do) better than anyone else. 

5.  Be Respectful – be respectful of others’ ideas.  If someone has a better idea than you, acknowledge that.  A little humility and transparency goes a long way.  Don’t be afraid to stand up for your ideas, but if someone has a better one, let them know you know it is.

6.  Pay It Forward – it sounds cliché, but pay it forward.  Don’t just ask people to help you, ask how you can help them.  We seem to focus on the bad things that happen rather than the good things.  When something good happens, pay it forward.  Smile at someone you don’t know or do something nice for a complete stranger.  You’ll feel great afterwards and people will remember you!

7.  Thirst for Knowledge – never stop learning.  Be a lifelong student.  There are lots of articles, blogs, websites, books, seminars, classes and leadership forums that will help you learn more about things that interest you.  Many employers offer leadership development classes for employees so that they can continue to polish their management style.

8.  Be Authentic – be authentic.  Be authentic to everyone, all the time.  Maintain your personal brand and don’t try to be someone you aren’t for the sake of keeping up appearances.  If respect and honesty are part of your management, you should go far.

9.  Build Your Network – never stop networking.  Some people think that networking ends once you land the job.  It can, but how will that help you the next time?  Build your network, maintaining contact with your peers, coworkers, and mentors.  Keep up with your contacts, letting them know what you’re doing and how you’re progressing. 

10.  Add Value – add value every day.  Come to work with a great attitude, enjoy what you do, and do it to the best of your ability every single day.  Ask your coworkers and managers how you can help them.  Give constructive feedback and help your team with changes for the better.

As I have requested before, pass it on and pay it forward.  If you know someone that would benefit from these tips, please help them out!  Sometimes, it just takes an act of kindness to get them kick-started and on their way to success.

This concludes my very first 4-part blog series, Landing Your Dream Job.  We’ve covered how to navigate the career fair, how to prepare for the phone interview and pass with flying colors, steps for interview success, and finally, how to succeed in your new career.  I hope you’ve found this information useful and are well on your way to landing your very own dream job.  Feel free to connect with me via LinkedIn and Twitter.

Subscribe to my blog (right side of the page) to be the first to know when a new post is available.  As always, thanks for reading.